When a baby is born, her hair are delicate and her eyes have slower blink reflexes vs. adult eyes. Thats why we perfected our formulas over 125 years so they are now more gentle to give her the best care. Johnson's Baby Shampoo is specially designed to be as gentle & mild to the eyes as pure water. Johnson's Baby No More Tears Shampoo is free of soap. It makes the rinsing of the hair very easy. You can clean the scalp and hair perfectly without leaving any adverse impact on the protective layer. Its anti-fungal and anti-bacterial properties prevent allergies or infections. Its No More Tears formula cleanses gently and easily, leaving your babys hair soft & healthy. Moms trust Johnson's - always mild, gentle and effective.